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Social Media ROI: Managing And Measuring Social Media Efforts In Your Organization (2011)

by Olivier Blanchard(Favorite Author)

3.94 of 5 Votes: 1

ISBN

0789747413 (ISBN13: 9780789747419)

languge

English

genre

Nonfiction

publisher

Que

review 1: If you're going to read one book about social media measurement, this is the one you read. It's not long on details regarding particular tools or measurement techniques (because, as the author quite rightly notes, they change all the time), but what it is solidly founded in traditional business strategy. And that's really refreshing given much of the other writing on social media out there. Just make sure to buy a copy and not get it from the library, because you'll want to read it twice and then refer back to it. And buy a copy for your favorite "social media expert" too. Maybe it will help them to actually become one.
review 2: Only the last quarter of this book (80 pages) is truly about ROI. And it's hard core, direct, unequivocal and refreshing."ROI stands ... morefor 'return on investment.' This is not debatable. ROI does not need to be reinvented, retooled, reframed, or altered in any way. It is a rock-solid, tried-and-true, logical, and dare I say essential, immutable business metric."Return on investment is always a calculation. If you cannot define an empirical unit of measure for the elements of your equation, you are on the wrong track."The rest of the book offers the clearest and most substantive presentation of managing social media within an organization that I've read. It takes readers through social media program development, integration, management and measurement. It offers value social media managers throughout the entire range of experience. This book contains sound business fundamentals. It's not the flavor of the day. less

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