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80/20 Sales And Marketing: The Definitive Guide To Working Less And Making More (2013)

by Perry Marshall(Favorite Author)

4.22 of 5 Votes: 5

ISBN

1599185059 (ISBN13: 9781599185057)

languge

English

genre

Nonfiction

publisher

Entrepreneur Press

review 1: This book summarized information I've seen elsewhere, and also added to it. I knew about the 80/20 principle for some time, but never thought to extend it out. I will say here that I got this book on the 1 cent sale on Facebook. Part of the book is sales for his other products. (Why else would he give the book away for 1 cent?) I wasn't too shocked by this. I've seen it elsewhere. He does give some good information, though, even if you don't plan to buy any more services. One interesting bit is to fire your underperforming clients. Depending on who the client is, that can be dicey. Usually, the one exception many business owners will make is for family members. It's cheaper to keep them on and keep peace in the family than it is to fire them and cause more problems. Overal... morel, a good book.
review 2: This book is a must have for anyone trying to start their business or to increase their profit in an existing business.The tips given are very easy to understand and can easily be applied to every day life.While there are a lot of books out there on marketing and on how to increase your profits and a lot of books are no good. I honestly believe this book is different.I received the book for free through Goodreads First Reads. less

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