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Marketing 3.0: From Products To Customers To The Human Spirit (2010)

by Philip Kotler(Favorite Author)

3.94 of 5 Votes: 5

ISBN

0470609796 (ISBN13: 9780470609798)

languge

English

genre

Nonfiction

publisher

Wiley

review 1: Philip Kotler has a storied career as a marketing instructor having written several key textbooks in the past. Unfortunately, compared to his other writings, this one is a disappointment. There isn't much new to Marketing 3.0 except for adding consumer voices through social media to the mix. While he tries to make it sound like it is fresh, there isn't much to differentiate it with what he calls Marketing 1.0 and Marketing 2.0. It's just a different way of retelling the same thing.
review 2: Marketing is in constant development, like human being and life. In this book, Kotler shows us that we cannot use old concepts to deal with new consumers. People want to be respected in their entirety - mind, soul and heart. They want to do business with companies worried a... morebout to make the world better. They are looking for jobs that provide sense of making difference. Marketing 3.0 highlights the importance of comprehend people values, and try to insert them in the business environment. less

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