By Aaron Pomerantz
Last Updated 8/26/2017 at 6:10 PM
Tel Aviv, Ibn Gavriol: Startup Nation does it again! A new company has done the impossible: designing, testing, and marketing a bicycle designed especially for the Tel Aviv market. Specifically, they built a bike that’s “too shitty to steal”. You see, here in Tel Aviv you can keep your bike outside for as long as 20 minutes and still have a good chance of seeing it again when you come back. Not surprisingly, the new bike, named the Bal-a-Gan, is flying off the shelves. The Daily Freier stopped by to talk to the development team and some of their happy customers to find out more about the buzz.
When we arrived, none other than the Daily Freier’s very own Mark Levy greeted us. “This is my seventh start-up so far in Israel, so I’m kind of hoping this one works out. But some of my previous start-ups really paved the way for the Bal-a-Gan, especially the App that allowed you to plan the time and location when your bike gets stolen.“ Mark then went on to explain the unique marketing factors that made the Bal-a-Gan possible. “I guess the biggest factor that created a niche for us is that the police seem to devote just as much resources to combating bike theft as they do for investigating the Binary Options Industry. So we really lucked out.”
The Daily Freier then had the chance to speak to a new owner of a Bal-a-Gan. “OMG this bike SUCKS! This is just the best!” exclaimed happy owner Sarah D. Confident that she now owned a bike too crappy to steal, Sarah rode it to the Central Bus Station, left it unattended, and went inside. A man quickly approached the bicycle with bolt cutters, looked at it for a moment, and turned away.”This bike is an insult to my craft.” he noted disgustedly. Then he went back and removed the seat “just on principle.”
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