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Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements (2010)

by Robbin Phillips(Favorite Author)

3.96 of 5 Votes: 2

ISBN

0470872276 (ISBN13: 9780470872277)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: I really enjoyed this book and its insight on igniting movements. I felt like it did a good job of explaining why companies need to get out of the marketing mindset without completely writing off the need for marketing. Their take is that companies not only need to market, but they also need to go deeper. They need to talk with their customers, find their passion, and help them further in that passion.
review 2: This is such a great book for uniting people around a common interest/cause/habit/whatever. The writing is engaging and light without frivolity and the insights are often those things that are right in front of you, but have before reading been invisible. Whenever I am involved in moving people to rally around something that matters, I will be thinking ... moreof this book and I will be recommending it to others for the rest of my life. less

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