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Content Everywhere: Strategy And Structure For Future-Ready Content (2012)

by Sara Wachter-Boettcher(Favorite Author)
4.14 of 5 Votes: 4
ISBN
1457102757 (ISBN13: 9781457102752)
languge
English
genre
publisher
Rosenfeld Media
review 1: A gentle introduction to thinking about content decoupled from form and the importance of doing so with regard to publishing everywhere your customers would like you to do so. More of a meditation on this topic than a how-to, but that's all I was looking for in the first place. A good introduction to the issues you are likely to face as you try to stop thinking about a specific, rigid output format.
review 2: Excellent read on how the content landscape has changed, and how to adapt to it if you're a content strategist, an IAer or a UXer. As a UX person myself, without that much of experience on Content Strategy projects so far, I found the book very useful, helping me shape a good picture on the role of Content Strategy and its place next to other concepts such
... more as Mobile First, Responsive Design, etc. Now, it's time to get hands on... What about you? less
Reviews (see all)
gpamo
The most exciting, instructive, and terrifying chose-your-own-adventure I've ever read!
marisololives
There is now a paradigm shift in content writing and this book talks about it.
girl
A great book on content strategy.
Graham
Essential.
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