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Blockbusters: Hit-making, Risk-taking, And The Big Business Of Entertainment (2013)

by Anita Elberse(Favorite Author)

3.67 of 5 Votes: 4

ISBN

0805094334 (ISBN13: 9780805094336)

languge

English

genre

Nonfiction

publisher

Henry Holt and Co.

review 1: This book is a set of flimsy hypotheses of what works in the entertainment industry. Most of the book is spent defending the idea with data. This is probably true for certain industries with high capital outlays necessary. But none of this is explored and considered in depth. I find the one size fits all argument difficult to swallow, almost over exaggerated to the point of mostly being about protecting the status quo.
review 2: The author consolidates and synthesizes 10 years of research to dissect and evaluate the "blockbuster" strategy that most entertainment companies use in marketing their products. She uses examples from book publishing, the film and music industries, and professional sports. If you work in one of these fields, I highly recommend this boo... morek. The author provides data supporting the blockbuster strategy and explains why the "long tail" theory of purchasing behavior doesn't work as well as originally hypothesized. The short summary is that the Entertainment industry is built on blockbusters and no company can survive in these industries without them. less

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