Rate this book

Social Media Is Bullshit (2012)

by B.J. Mendelson(Favorite Author)

3.48 of 5 Votes: 4

ISBN

1250002958 (ISBN13: 9781250002952)

languge

English

genre

Nonfiction

publisher

St. Martin's Press

review 1: I'm so glad that I happened to be taking HubSpot's "Inbound Marketing Certification" course when I read this book. It made me think more critically about social media in general and question the legitimacy of the course (Whose interests does my certification really serve?). Mendelson says he meant to be a good comedian with this book: "I'm saying what everyone else is already thinking." He succeeded because to a certain extent I felt like I had already thought and read this book. The points that *real* community matters more than online community just make so much common sense, though they are enhanced with proof that "awareness" and "engagement" doesn't actually measure anything. I wish he would've fleshed out his more interesting arguments, e.g. "social media parallels o... morether historical get rich panaceas following great depressions."
review 2: Great summary of 'social media' reality. Social media seems to be following the Gartner's Hype Cycle pretty well - climbing up the expectation curve. This is my third social media book and allowed me to 'balance' the promises/hypes of the earlier books. I am still feeling my way through 'social media' and it's applicability to fixing business issues. I see possibilities, but no 'compelling' reason to 'jump' in all out. Plans to go through few other 'social' books. See if I get different perspective. less

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