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Presentation Secrets Of Steve Jobs (Enhanced EBook) (2009)

by Carmine Gallo(Favorite Author)

4.08 of 5 Votes: 3

ISBN

0071770836 (ISBN13: 9780071770835)

languge

English

genre

Nonfiction

publisher

McGraw-Hill

review 1: The book I read to research this post was The Presentation Secrets Of Steve Jobs by Carmine Gallo which is a very good book which I bought from kindle. Steve jobs was the CEO of Apple Computers until his untimely death and made it into a bigger company than Microsoft but he had been earlier forced out of the same position at the age of 30 despite at that time Apple being a company he had founded and had become a major player in the computer industry. Let's focus on his presentation skills anyway. He never used bullet points in his presentations and normally substituted pictures. He would often have a kind of stage background and people would often say if you were at one of his presentations you didn't forget it in a hurry. He would use headline that were short, simple and ... moreto the point, often like tweets on twitter. At one of his presentations he used an actor who had played him in a tv movie and from a distance looked just like him to introduce him. On another occasion he had the CEO of Intel come on stage in a protective suit like they use in the manufacture of processors. He was very much a showman and would typically pose a problem to the audience and them the gadget and explain how it solved it. When he introduced the Apple TV he told them it is a dvd player for the 21st century. His presentations would consist of 3 products and would be displayed in 3 acts and apparently the US Marine corp has done research in how we remember things and found 3 is more effective than 2 or 4 strange as it sounds and is a kind of magic number for anything like presentations. There are technology events where they typically invite a CEO from a technology to do something like a 6 minute talk on a new product launch and they often limit how long it can be because they say if you can't explain its features in that time it's isn't worth explaining. At one technology launch they charge $3,000 per minute for somebody from a company to do a talk and you can imagine they are eager to make it quick. I did really enjoy this book which is hugely informative although only around 210 pages so only short. Finally Steve Jobs also used to take technical facts about his products and translate it into something we'd understand like the first iPod was 5 GB of storage so he explained that's about 1,000 songs.
review 2: Loy Machedo’s Book Review – The Presentation Secrets of Steve Jobs by Carmine GalloThere have been quite a number of books on Public Speaking and Presentation that I have read over the years, however Carmine Gallo’s book titled ‘The Presentation Secrets of Steve Jobs’ is one of those I will rate among the top. Here’s why:1) The amount of research & content given in this power-packed book is pretty phenomenal. Carmine has gone out of his way to study the content, the delivery and the various other nuances that have gone into making Steve Job an icon of Master-Presentation Skills. 2) There were quite a number of examples, anecdotes and illustration to drive home the point. And the points of wisdom were packaged pretty interestingly. What I think stood out was the ‘Information Technology’ theme the book had throughout its chapters. 3) Carmine also stuck to the theme and he did so with great aplomb, admiration and amazement. The excitement just jumps right out of the book and if you are a Presentation Junkie like I am, you will love this book. And if you admire Steve Jobs as a legend – this is a must have book. DrawbacksThe book as such does not have drawbacks, however, if you are to look at it from a larger perspective, there can be a few areas a few readers may find disappointing. 1) If you are looking for a step by step approach to Presentations & Public Speaking or if you are not a fan or Steve Jobs or if you do not know his history – you may find this book a bit confusing. 2) The book does not have smart one liners, an appendix of quotes, examples or smart suggestive anecdotes that you can use for different occasions. Many people purchase books on Presentations to find out if they too can get their hands on a treasure chest of gems. So if this is what someone is looking out for – this book is not for them. 3) Finally, this is a book dedicated for those who like a Research style of writing. It is pretty detailed, intense and thought-provoking. And it revolves around ‘Steve Jobs and the IT World’. So anyone expecting anything else – well, then don’t buy the book. Final VerdictI am a hardcore Steve Jobs fan. I am an ardent learner of Presentations. So to me this is a lethal combination which makes me love this book to bits. So if you have either of the two in your Public Speaking DNA, then this is a Must-Have book. Overall Rating9 out of 10. Loy Machedoloymachedo.com | loymachedo.tv less

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