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The Impact Equation: Are You Making Things Happen Or Just Making Noise? (2012)

by Chris Brogan(Favorite Author)

3.77 of 5 Votes: 4

ISBN

1591844908 (ISBN13: 9781591844907)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: I liked Trust Agents a lot better, but I think part of that is that social media was fairly new and I was REALLY new to the online world at the time. However, this book certainly is not bad, and I think someone reading this who is new to the online world (even though the authors protest it is not a social media book) would benefit a lot from reading it. There are a lot of great suggestions regarding idea generation, how to think of your ideas, and how to pre-test them (something that seems to be increasingly rare. The one thing I worry about is that people reading this are going to think that gaining exposure is the same as it was a few years ago. These days, if you can't attach yourself to a Triberr tribe, it is harder than ever to break through the noise. Leaving comment... mores is no longer as integral as it was 2-3 years ago either. People retweet or share posts via various platforms like Triberr, Buffer, or Hootsuite and leave the interaction there, predominantly. This is much easier to deal with if you are already pretty established, and Chris and Julien are well known enough that this wouldn't really affect them anyway. But to start a new blog now is, I think, harder than it was in 2010, when I started.It's an easy read, a quick read, and a worthwhile read.
review 2: Have you ever wondered how much of an impact you’re having on your audience? Are you unsure about what it takes to build an audience and are concerned you’re simply out there making noise…and no one is listening because it is simply just that? Do you have a sense that your ideas are falling on deaf ears and are unsure what to do to put yourself in a position to be heard?That’s where The Impact Equation comes in.The men behind the best-selling book Trust Agents are back with their latest book The Impact Equation: Are You Making Things Happen or Just Making Noise? – and I’ve found it to resonate with me more than their first joint effort. Perhaps it’s because I’ve matured with my own presences online or the two of them have expanded beyond what they laid out in Trust Agents (or both), but I can say that I sure could have used this book back when I started Eventualism. If it was around then I may have done far better with that site…or took a completely different path to get where I am today.The Impact Equation essentially revolves around the following, well…equation:Impact = C X (R + E + A + T + E)The letters in the equation stand for Contrast, Reach, Exposure, Articulation, Trust, and Echo. All of these qualities play a role in helping you not only create your work, but to create work that has an impact.I don’t want to dive in too deeply into the book because both Julien and Chris offer real-world examples while explaining what each of those qualities really is in terms of “making things happen”. But what I will say is that no matter where you are in building your audience for your online (and offline) ventures, The Impact Equation is a great read. Highly recommended. less

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