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Microstyle: The Art Of Writing Little (2011)

by Christopher Johnson(Favorite Author)

3.63 of 5 Votes: 1

ISBN

0393077403 (ISBN13: 9780393077407)

languge

English

genre

Nonfiction

publisher

W. W. Norton & Company

review 1: Interesting read, especially for language geeks interested in language for its own sake. Johnson talks about everything from the poetic effects of the sounds of words to the usefulness and danger of ambiguity. His ideas are interesting and well-articulated on their own and very useful for anyone using Tweeter or involved with branding or copywriting. The book is full of real-world examples—both good and bad—that help illustrate his points and make them relatable.
review 2: This is a well-organized book of tips on communicating well in short bursts. It's useful for anyone who wants to get a lot across in short messages. There are ample examples and top tips for artful alliteration, potent poetic pontification and practical, pointed prose. The structure is pu... morerposefully formulaic, with each micro-chapter no longer than four pages with a clear declaration at the beginning of each section and then a summary restatement at the end. I could imagine this being something I'd come back to read just one micro-chapter as a reminder, but it's nothing thrilling or mind-blowing. less

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