Rate this book

Cerebro Digital, El (2009)

by Gary Small(Favorite Author)

3.06 of 5 Votes: 1

ISBN

8479537159 (ISBN13: 9788479537159)

languge

English

genre

Nonfiction

publisher

Spanish Publications

review 1: I thought this was a unique look at how the human brain processes things differently - even using different areas of the brain - as a result of technology in our lives. Most of it is really interesting in a discovery-channel kind of way, but the last two chapters are so elementary that they come across as a bit condescending. (Then again the last two chapters are designed to help digital addicts and digital retards, so if you are neither of those things you can skip them.) And unfortunately the book is 3 years old, so it cannot elaborate on the outbreak of Facebooking or the birth of Twitter.The research used in the book is all valid medical research, forcing the authors to be unbiased. However, the negative effects of technology overload are pretty obvious. After reading ... morethis, I'm surprised that more people don't limit the TV-watching and online time of their kids!And I now have two favorite quotes as a result of this book:"Technology... the knack of so arranging the world that we don't have to experience it." -Max Frisch"It has become appallingly obvious that our technology has exceeded our humanity." -Albert Einstein (It still blows my mind that Einstein said that, so long ago... he had no idea what the world would turn into!)
review 2: Don't bother with this book unless: 1. you are a Baby Boomer who is feeling overwhelmed with the web, and would like to commiserate with one of your own. 2. If you are internet addicted and in turn socially inept (there are a few pages of self-help advice). Interspersed in all of this split personality pages are a few references to fMRI studies of which areas of the brain light up when we are completing internet tasks. You won't be able to pinpoint the studies, though, because the author doesn't use notations. No footnotes, no endnotes, just a list of references in the back of the book. He lists his references but we have no idea which studies go to which fleeting mention.The book is ok, but it can't decide which way it wants to go. As someone who is under 40 (Generation X) and considers herself a digital native (I had a computer in my house in the late 70's), I found this book at times to be downright offensive. The anecdotal examples were inane and sensationalistic with fear. It's the typical refrain we hear from the stereotypically selfish and self-focused "me" generation of Baby Boomers.Unless you are in said state of panic about the internet and its implications, skip this book. The small self-help parts aren't going to help you. Dr. Smalls probably meant for you to read them to your WoW addicted daughter. less

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