Rate this book

Chief Culture Officer: How To Create A Living, Breathing Corporation (2009)

by Grant McCracken(Favorite Author)

3.75 of 5 Votes: 1

ISBN

0465018327 (ISBN13: 9780465018321)

languge

English

genre

Nonfiction

publisher

Basic Books

review 1: Hasta ahora el concepto no es malo, algunos de sus ejemplos y sus dichos no son del todo correctos y tal vez dramatiza un poco para hacer llegar su punto (Por ejemplo que Microsoft genero la explosión del Silicon Valley).Aun así, el tema de que un negocio (y una persona para el caso) debe tener en cuenta la "Cultura" y mas específicamente la "Cultura Popular" en su radar como parte integral del negocio, es un concepto muy valido e interesante.
review 2: Books are always better when you find unexpectedly find yourself in the acknowledgments. That being said, Chief Culture Officer is very good. Grant McCracken is one of a handful of business writers and bloggers who a) has a deep understanding and love for the topics he covers, b) writes about them in an inspi... morering and unexpected way, and c) isn't a tool. I take a special joy in obscure allusions or connections and I get the feeling that Grant does, too. I really think someone who had previously been completely ignorant about current business thinking could pick up this book and, if they diligently followed every thread and read every book Grant mentioned, leave with a complete understanding. I felt like Grant cited half the books I've read in the last few years. My only criticism is that he regularly got distracted inside of his own book and never finished the stories he started - what happened to the hidden sneaker shop? Someone tell me. less

Download links for: Chief Culture Officer: How to Create a Living, Breathing Corporation

Advertising