Rate this book

The Referral Engine: Teaching Your Business To Market Itself (2010)

by John Jantsch(Favorite Author)

3.85 of 5 Votes: 5

ISBN

1591843111 (ISBN13: 9781591843115)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: Referrals are about trust and relationship building, and nothing does that faster than showing someone that you are committed to finding ways to help them get what they need to succeed.The Seven stages of referral development• Know • Like• Trust• Try• Buy• Repeat• Refer•There are three ingredients necessary for a rewarding and successful business experience: You must enjoy what you do and feel a sense of purpose; you must be good at what you do; and you must be able to convince other people to pay you for what you do.Very Good Book.
review 2: I am really puzzled how did this book get such good reviews.The book is very shallow and lacks insights. He just keeps repeating lots of info about tools and tips of marketing your business, most of them ar... moree only doable for an online or tech-based business.Moreover, it is in most of the times very unrealistic and assumes that the business can afford to run unprofitably for a long time just to build a base of loyal customers!In short, skip it! There are lots of better books on the same topic. less

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