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Networks, Crowds, And Markets: Reasoning About A Highly Connected World (2010)

by Jon Kleinberg(Favorite Author)

4.17 of 5 Votes: 1

ISBN

0521195330 (ISBN13: 9780521195331)

languge

English

genre

Nonfiction

publisher

Cambridge University Press

review 1: This book is an excellent overview of current network theory, regardless of your familiarity with the field. The authors do a wonderful job of tying together graph theory, game theory, market dynamics, network search theory, and population dynamics with interesting examples. Be aware that the book is lengthy and structured as a textbook, so it is definitely not a light read. It is worthwhile, though, since networks are becoming THE structural underpinning of our world.
review 2: This book adresses the functional underpinnings of the now popular social networking phenomenon, and how it relates to crowd behavior, trend emrgence and commerce.While officially a college text book, it is written in a very accessible style, balancing explanations in common language in... more practical context with more in-depth technical/mathematical expressions to underline the scientific evidence.It is not your average popular science journalism work a la Freakonomics or Outliers. But more of a chapter-level reference, driven by curiosity based on specific topics. I found myself handpicking chapters from the ToC instead of reading it sequentially, and got a lot of value from it. less

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