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Content Strategy For The Web (2009)

by Kristina Halvorson(Favorite Author)

3.93 of 5 Votes: 3

ISBN

0321620062 (ISBN13: 9780321620064)

languge

English

genre

Nonfiction

publisher

New Riders Publishing

review 1: Halvorson provides a decent overview of content strategy for Web sites. She describes content strategy as a four-step process:Reality: identifying problems, describing needs, and proposing solutions.Discovery: Comparing what you have with what you need, aligning proposed strategies with project goals, and analyzing results.Strategy: Applying content strategy, shaping substance and structure of content, scheduling workflow, and determining who will oversee content development.Success: Gaining buy-in from clients to make updates as needed.
review 2: Killer, constant greatness - So far, the premier book I have read in this area -Loved the quirky, conversational style by the co-authors - Feel fortunate a presenter about Content cited this - bought on Amazon the ne... morext day - and POW! I feel I am well on my way to building a base in Content Strategy.Would eagerly await other titles by this due....but when something like this is written, why bother writing anything else?How some people gave this less than 5 stars, I can't comprehend. less

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