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Twitter For Dummies (2009)

by Laura Fitton(Favorite Author)

3.39 of 5 Votes: 5

ISBN

0470479914 (ISBN13: 9780470479919)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Well, despite my copy being fairly out of date, Twitter for Dummies was actually informative - a nice surprise. What's interesting about Twitter, as the authors point out, is that there's so much variety in the third party applications available that you can never know about all of them.It was also interesting to see what people were saying about services like Bit.ly and Dropbox back in 2009 - the authors gave the then-fledgling services a glowing review and predicted great things for them in the future. It's now the future, and they're both doing great things.Also interesting was a mention of Ari Herzog, a digital marketer who contributed his opinion when the authors were carrying out research over Twitter - I've recently written a guest-post for his blog, and so it was c... moreool to come across him in the manuscript.It's weird how, in the world of social media, everyone is interconnected - I can generally tell whether a social media book is going to be worth reading if I've heard of the authors in advance. I must admit, I'd never heard of any of the three authors beforehand, but I'll be keeping my eye on Laura in particular - at the time of the book's creation, she was working on a new site called OneForty.com, a site which I was familiar with. While writing this review, I did a bit of stalking, and I discovered that Laura now works for HubSpot. Cool!
review 2: This is a fantastic book if you are serious about maximizing Twitter's marketing and networking potential. If you are already using Twitter, you will find the first two sections a little redundant, but if you are new to Twitter, these sections could not be more helpful. No assumptions of experience are made and the authors help you navigate through the initial set up of your profile and the basic uses and features of Twitter.However, if you are an experienced or a new user, you will find that this book is absolutely loaded with extremely useful (and well highlighted) tips and short hand tricks to help you get the most out of Twitter as well as highlighting uses of Twitter that could potentially cause some problems for you if you do not use some caution and/or judgment. This book really kicks it up a notch in Section III “Twittering in High Gear” and provides you with more advanced ways to use Twitter and to build your Twitterverse community. It also provides quite a detailed run down of the various third-party apps that will help you to maximize Twitter’s benefits and to perform analysis on how your Tweets (and how your competitors) are fairing in your community. I found this particularly helpful because it can be very overwhelming considering all the different apps to choose from; it’s nice to have a brief description of each at your fingertips. As for me, I now shorten links like a pro, I favorite tweets that I want to do something with later and I am able to better track and categorize in lists who’s following me and who I’m following. I can now use Twitter to drive increased traffic to my website, to launch something effectively or even to help in planning and inviting people to an event. I am better able to stay on top of what’s trending and use it strategically in my Tweets so I can get the most out of my Twitter community and direct traffic accordingly to things that are important to me.Laura Fitton, Michael E. Gruen and Leslie Poston leave absolutely no stone unturned and share all the tools that are out there to help you become a Twitter expert. I can’t recommend this book more highly, one read of this and you will become a true expert and Twit-Wit! :) less

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