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The Social Media Bible: Tactics, Tools, And Strategies For Business Success (2009)

by Lon Safko(Favorite Author)

3.61 of 5 Votes: 5

ISBN

0470411554 (ISBN13: 9780470411551)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Great insights into using social media for marketing and customer engagementThe Social Media Bible by Lon Safko and David Brake is a well-researched handbook on social media and how businesses can use this form of media to engage with customers, find prospects, connect with employees and market their products. Through a step by step approach, the book takes you through the tools and strategies that can be applied to secure social media success in business.First, this comprehensive book manages to open you up to the world of social media, especially if you are just getting started. I am impressed by the fact that the book lists very useful tools that anyone new to social media can use effectively in their business. The book is clearly divided into three sections including t... morehe basics, the tools, and the strategy and each of the sections offer great insights into using social media for marketing and customer engagement. Even if you have already used social media in your business, there is something new to learn here.
review 2: "If you thought that social media was for the "next generation" and that you don't have the time... Think again. This is a wonderful resource book and tour de force that is as timely as it is useful. Includes a user friendly support website, lots of examples for self assessment, staff assessment and organizational development on the social media universe. Take the self assessment and you'll find you may know more than you think." less

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