“I’ve wasted enough of my viewers’ time.”

The best moment on television yesterday was clearly this.

The second best, in my opinion, was Jake Tapper’s CNN interview with White House adviser (and front-runner for the least likable person to grow up in Santa Monica) Stephen Miller.

For more than 10 minutes Miller spouted off irrelevant nonsense until Tapper finally showed him the door with the send-off “I’ve wasted enough of my viewers’ time.” If only more folks had the courage to take decisive action on the useless, the meaningless, the dishonest, the distracting.

We waste our customers’ time with undifferentiated products, boring experiences and one-size-fits-all marketing.

We waste our teams’ time with meetings that have no discernible goals or impact.

We waste our friends’ and followers’ time with posts that serve no purpose other than to prop up our egos.

We waste our own time by needing to be right, staying stuck in resentment, obsessing about things we cannot change, confusing busy with effective, and on and on.

Mary Oliver, probably my favorite poet, beckons us with the question: “Tell me, what is it you plan to do with your one wild and precious life?

Great question.

Tick tock.

This post was also published on my business blog.

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