In the world of twitter every one is going crazy for one particular thread. Adam Ellis, an Illustrator has been sharing his recent spooky experiences with his 800,000 followers. The thread began 5 months ago in August when Ellis began having strange dreams about a young boy named David. To cut the story short, 5 months on he now believes that this child is haunting his apartment and has the videos and images to prove it.
credit: @moby_dickhead
To get a bit of background you can read his thread here (warning it is quite terrifying).
I have to say the story itself is truly interesting and I am hungry for more. Some people have debated whether or not it is fake, this is not what we are discussing today. Coming from a PR background I see this story telling through hundreds of twitter posts as a revolutionary move for authors. Obviously you aren’t going to see J.K Rowling telling her latest wizarding world story on twitter, but for smaller authors this is a genius idea.
As soon as I started reading the thread I knew that Adam came from a writing background, he knows how to captivate an audience. The way he has done it over 5 months through hundreds of tweets and multiple threads is unique, fresh and innovative. If you look at it this way; he has nearly 800,000 followers, these followers will read and re-tweet the threads, attracting more people to read and re-tweet the threads and enchanting more and more people, whilst the existing readers are still waiting for more.
He is not promoting this thread in any way, he is simply letting social media work its magic. As more and more people start to read the threads, it becomes trending and who highlights trending things on twitter? News outlets. It is becoming a topic of discussion for newspapers, lifestyle magazines and blogging websites. Most of them pointing out how terrifying the story is, others debating on whether or not it is true.
credit: @moby_dickhead
The most recent installment to his thread has frightened social media users across the globe and it has also helped the audience reach to explode. With Adam sharing images of what appears to be the young boy standing on his bed looking over him, hundreds of thousands of people have been captivated by his story eager for more… patiently waiting for the next flurry of tweets from the BuzzFeed employee.
There is one thing I am sure of, lots of authors and illustrators across the globe are going to be inspired by Mr Ellis, taking heed of his technique. Hell… if I was a struggling writer I would consider it. Fake or not this guy knows what he is doing and he is doing it very well.
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