Today’s topic is search engine operations…
What is a search engine operation? A search engine operation is used to increase the websites visibility. If the search engines value your site then the business will rank it higher. The traffic (yes, it’s called traffic, weird right?) will increase as more people look at the page. The traffic might increase as people search for something and may come across your page. So, basically if your page is appearing in the first page of the search engine, then it is highly ranked and will be found much quicker. When you’ve more traffic on your page then that means more profit, so that’s the goal!
So how does it work is the next step…So, a search engine used something called “bots” or “spiders” are used to crawl (search) other web pages. When the spider crawls a website, it can then store it in the database. The search engine then contains “queries”, this is what you type into the search bar and the query is then processed and a result is returned. The results are ranked in accordance with your query that was searched. They are ranked in relevance to what was searched. An example of this is “Google”.
Photo Credit: Google
When you want to list your blog on search engines you simply log in to the blog, click update, go to settings in the menu and click basic, then click yes to options;
- List your blog
- List your blog on search engines
If you don’t get the grasp of this have a look at the video below!
An example is “Cara Delavigne”. When this name is typed in to google and blogs appear it is related to eyebrow and clothing ranges that are linked to her page. This is a prime example of ranking as her page is related to beauty products.
Photo credit: Google
Another example is “Cheryl Cole”. When her name is typed into the search bar, it advertises X factor immediately. For those of you that don’t understand what type of work she carries out on this show, be sure to catch up here! Back in her days “Cheryl Cole” took part in a band named “Girls Aloud”. She had a passion for music since a young age. Once the band split she decided to take her opportunity to judge a singing competition named the X Factor in Britain. Have a sneak peek of this article to see some of their great hits! When articles and blogs are typed about Cheryl the L’oreal hair products appears in the search engine as she is a main ambassador for this brand. This is smart advertising!
Photo credit: Google
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