Even if you’re not a “Glossier stan,” chances are you’ve heard of three products: Boy Brow, Milky Jelly Cleanser, & Balm Dotcom. These show up on Facebook ads, pop up on YouTube…you can even see the effects of Boy Brow on huge billboards in various cities across the U.S. Glossier is inescapable…particularly these three products.
Well, Glossier pulled a Beyoncé on its fans on June 7th, when a “mystery” Balm Dotcom flavor suddenly showed up in the flavor/scent selections on the best-selling lip balm’s page.
First selection: Mint! (a great option for summer, by the way) 
Next selection: ?*******? you found something new. Hmmm…
Glossier didn’t give much else information other than this “?*****?” & one image….
The image that came along with Glossier’s mystery flavor/scent/packaging? Balm DotcomOf course, it looked like funfetti cake; birthday cake, to be more specific! Soon, Glossier reps across the country were opening their mystery packages containing #glossierpink bubble pouches….& a special product.
We were right! “Birthday Balm Dotcom…flavor inspired by Milk Bar’s famous birthday cake.” Milk Bar, part of the Momofuku Group, a series of restaurants started by chef David Chang. The lady behind Milk Bar is baker Christina Tosi, now a celebrity chef thanks to her ground-breaking innovations: the Compost Cookie, Crack PieⓇ(yup, it’s THAT famous), &…the oh-so-famous Milk Bar Birthday Cake. It’s hard to describe how this cake looks, but the website says it’s “everyone’s favorite childhood cake, reimagined milk bar style! vanilla rainbow cake layered with rainbow cake crumbs, topped with vanilla frosting!” As someone with a very, very sweet tooth, this sounds endlessly tempting…especially after looking at photographs…& especially after seeing someone as beautiful as supermodel Karlie Kloss (who, coincidentally, is a Glossier Girl and collaborated with Milk Bar to create “Karlie’s Kookies” for charity) creating one with Christina Tosi
Looks amazing (so does she).
Milk Bar now has locations in Manhattan, Brooklyn, Washington, D.C., &, most recently, Las Vegas. Sadly, I don’t live anywhere near enough these locations to actually try the Birthday Cake (although they do ship!) So…figuring out that Glossier was collabing with Milk Bar to create a Birthday Cake Balm Dotcom….in my birthday month???? Needless to say, I was extremely…extremely excited. It felt like Glossier had created something in honor of my birthday (& I will continue to believe that they did).
The packaging? Tan, pink, &….holographic. Holographic is everyone (& their mother’s) favorite trend at the moment, so it isn’t the biggest of shocks that this balm is packaged as such. However – Glossier is usually quite minimalistic with their packaging…so to see a holographic package come out of the pink pouch was a bit of a surprise. It was nice to see Glossier’s inner unicorn emerge.
Includes a birthday cake card
Holograph!!!!
Some frosting-licking antics on the other side of the packagingThe card included with the birthday cake balm says: “Surprise! It’s our newest Balm Dotcom – Birthday. We teamed up with award-winning bakery Milk Bar to turn their famous Birthday Cake into a balm (but instead of sprinkles it has subtle holographic shimmer). We can’t wait to see what you whip up. Enjoy!
