Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz is in the very similar vein as the bestseller titled Freakonomics by Steven D. Levitt and Stephen J. Dubner except what really got my attention was that  it is all based on the “new data” referred to these days as “big data”. The kind of data derived from millions even billions of people from the google search engine and many other internet portals. This data is extremely insightful not only due to it being such a large data set but also because people more honestly share what is on their minds when they believe they are anonymous at the keyboard.

This has always been a fascinating area of great interest to me for two reasons. I’ve always been interested in the truth vs. what people want to show themselves to be. More importantly the complete erection of big brother and snooping through technology and all the privacy and ethical issues that go with it has been an interest of mine for quite  some time.

This book is a fun, easy, and quick read. You learn a lot of interesting things about what is really on the mind of people based on what they search most often on google and other sites. The author even does touch on the privacy issues in one section, which I was glad he did. However, that part of the issue is something many books have been written about and is a complex and deep subject. So it was great he touched on it but barely scratches the surface in that regard.

This book is a fun and accessible look the topic of big data, technology, and privacy in our modern digital age and certainly worth your time so as usual Hit The Books, They Don’t Hit Back! 

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