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Jab, Jab, Jab, Jab, Jab, Right Hook: Connect With Customers Using The New Science Of Storytelling (2013)

by Gary Vaynerchuk(Favorite Author)

4.09 of 5 Votes: 1

ISBN

0062283928 (ISBN13: 9780062283924)

languge

English

genre

Nonfiction

publisher

HarperAudio

review 1: It often happens that readers downgrade a book saying that the same could have been written using only half the words but I think it's the first time I'm annoyed at a book because it promised more substance based on its dimensions but with a more standard typesetting would have only been half as long. Gary Vaynerchuk mentions at one point that he was looking to give the book also a visual social media feel but I don't buy it - my sentiments when reading it were more along the lines of - let's see how many bells and whistles can we add to make this look like a big professional bible of social media so we can charge more for perceived added value.So much for the format. As for the content - Gary does make a few hugely important points and for me personally, as a small busine... moress owner still starting out, the two most important take-away messages were to 1) not shy away from new platforms and 2) value micro-content more. It's not that I hadn't known that before but it was good for me to see the examples he provides and his critique even if I don't agree with some of it, e.g. how strict he is about the length of copy on Facebook (there are great pages like the famous Humans of New York that uses the photo description for storytelling) or how he praises baiting and "intriguing" the viewer to click on links (to me it looks cheap and, professionally, it's not something with which I want people to associate my brand while also personally it's pain annoying and I groan every time I see a "this girl did something shocking but what happened next made everybody cry" type of copy)
review 2: Gary Vaynerchuck knocks another one out of the park with his third book.The challenges that marketers face in today's fast paced world are many. The opportunities are plenty, however, which is what this book aims to help with. Gary provides great ideas wrapped around context and content that will outlast most of the platforms discussed in the book.That's where great marketers live. In the space where context and content live. That area where voice and passion will exceed "marketing tricks and tips" based on gaming algorithms on specific platforms.If you are a marketer or business owner then you should check out this book. NOW! less

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