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Siamo Tutti Strambi: [La Nuova Era Del Marketing Su Misura] (2011)

by Seth Godin(Favorite Author)

3.53 of 5 Votes: 5

ISBN

8820051559 (ISBN13: 9788820051556)

languge

English

genre

Nonfiction

publisher

Sperling & Kupfer

review 1: Marketing guru Seth Godin writes a compelling book for the masses about how mass marketing is either dead or at least ready for its last rites. It is told with the usual Godin flair, but it makes a point that is now obvious to anyone who thinks about the topic of product or service design at even the most basic level these days. It will be easy reading for everyone, and only marginally useful to the up-to-date practitioner.
review 2: A sequel to Godin's book 'Tribes', I'm sure, Godin observes that the Internet is enabling a culture that is deviating from the norms of the past at an accelerating rate. In the past, those with 'wierd' ideas were isolated and were either hidden or overshadowed. Today, they can Google their way around the world and find others who... more share their bent. They can then create a virtual community, a tribe, of those with shared values where the value can be reinforced and developed. That value becomes the new norm for their tribe, they are no longer wierd. They begin to have a freedom that was not experienced before.Godin points out that the impact of this is to change the distribution of the normal curve for our culture.. 'Normal' becomes wider in its definition. What was once seen as a deviation from the norm may actually become normal.He is making a valuable point. We indeed are seeing this played out in our culture, in a multitude of arenas: morals, economics, education, careers, families, government, social organizations.The tension comes when this new norm, this new freedom, begins to push against structures that were put in place to handle the 'masses' efficiently, perhaps to even control the masses efficiently. This brings to mind the problem of old wine skins and new wine. What do we do with the new 'normal' of our culture to help them be life giving followers of Jesus. The old 'effective' ways (if they were effective) will no longer work. Jesus is going to walk with these people through a different path. He will likely call these new Samaritan's to use different methods than the seasoned fishermen He started with.i need to think through this some more. It was good to read this. less

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