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100 Věcí, Které By Měl Každý Designér Vědět O Lidech (2011)

by Susan M. Weinschenk(Favorite Author)

4.06 of 5 Votes: 2

languge

English

genre

Nonfiction

publisher

Computer Press

review 1: This is a book I wish I had been assigned to read in college, but was happy to have discovered on my own. Great insight into how to design for the way people read, process, search, and make decisions, both online and in stores. If you're designing for the web, this is a must read!And designing for comprehension and learning is not all talk, the layout of the book is both clear and friendly; a delight to read.
review 2: I used this book for a Master's course I teach on design principles and desktop publishing. Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade me (and their clients for whom they did projects) of their design choices. The practicality of this book and its easy reading make it a worthwhile ... morebook to keep on your shelf. Weinschenk cites interesting studies that clearly illuminate the design principle, making abstract research seem very practical to young and burgeoning researchers. The one drawback in this book is that it sells itself as a book for all kinds of designers. Should you choose to purchase this book, be aware that Weinschenk's background is in web design and usability. Nearly half of her 100 "things" apply primarily to web design and the examples she gives are based in user experience design for the web. For students working in other fields (like desktop publishing, architecture, or information design), the repeated suggestions about links, hypertext, navigation, and so forth can be a little annoying. less

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