Rate this book

Neuro Web Design: What Makes Them Click? (2008)

by Susan M. Weinschenk(Favorite Author)

3.77 of 5 Votes: 3

ISBN

0321603605 (ISBN13: 9780321603609)

languge

English

genre

Nonfiction

publisher

New Riders Press

review 1: Written by a psychologist, this book offers some insight about the well-known principles behind persuasive web design (scarcity, concession, social validation...)The main focus is put on the psychological explanation of these concepts, and not that much on the examples of real web sites (with only a few examples and very briefly explained), but the insights on how the brain works and the explanation about psychological researches and behavioural studies are very enlightening. Plus, is very easy to read with almost no waffle!
review 2: More of a book about how to sell people stuff than how to design a website, but I guess that's what websites are about mostly these days. It was pretty interesting learning about how the 3 parts of the brain (pre-frontal cortex r... moreesponsible for reasoning, cortex responsible for emotion and brain stem responsible for our survival) all work together to help us make decisions. The primitive brain stem is sometimes quicker and has more influence on our decision making than we think. Lots of insights here into persuasion. I love this kind of stuff. less

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