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Neuro Web Design. L'inconscio Ci Guida Nel Web (2008)

by Susan M. Weinschenk(Favorite Author)

3.77 of 5 Votes: 5

ISBN

8850329830 (ISBN13: 9788850329830)

languge

English

genre

Nonfiction

publisher

Apogeo

review 1: Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways, especially within a website environment. As both a web designer, as well as a lover of psychology, I found the parts regarding human behaviour particularly intriguing. The book is split up into manageable chunks which makes reading on-the-go, a pleasure, and much like social genius, Dale Carnegie, she thoughtfully summarises each chapter as well. The book would have scored 5 stars, except that I didn't care for the unnecessary evolution plugs. Treating theories as provable fact has a danger of casting doubt on the objectivity used with the other information presented. Regardless, I'd recommend this book for a... morenyone that has a good product/service and an attractive website but still has sales challenges.
review 2: Susan's book on psychology applied to web design is easy to read and packed with information. Having already read through Stephen P. Anderson's Mental Notes card deck which is partly based on this book I was already familiar with many of the concepts presented by Susan. There are sufficient citations to give this book credibility even though it doesn't read like an academic publication. Susan covers persuasion, social validation, the power of storytelling, reciprocity, scarcity, choice and more psychological principles. I also recommend you read BJ Fogg's Persuasive Technology and Noah Goldstein's Yes!: 50 secrets from the science of persuasion. less

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