Seems to me that it’s not what you say, or even the way that you say it that gets results, it’s the way that you make people feel after you’ve said it.
Many people think the key to success in interpersonal communication is to say informative things in an interesting or entertaining way. But it seems that there’s more to it than that.
You can tell your audience (or family, or friends) the most fascinating things in the world, but that don’t mean a damn to them if you don’t make them feel good in the process.
Tell them the moon is made of blue cheese, and prove it with endless formulae, unimpeachable experimental data but chances are they might only remember you until the next big thing comes along.
However – make them feel like dancing all night from the free samples of blue cheese flavoured emotions, or have them singing your praises at the top of their lungs by virtue of your full-moon silvered feelings and you will light up their hearts and be remembered until … well, maybe until mid next week!
What more could you want than that?
